Have you ever landed on a beautiful website and still had no idea what the business actually did? The colours are polished. The animations are smooth. The photography looks expensive. Everything feels impressive until you try to work out what is being offered, who it...
Let’s be honest. Annual reports don’t exactly have a reputation for being thrilling. For many organisations, they become a yearly obligation. Gather the numbers, add a message from the chairperson, list a few achievements, drop in some photos and send it to print. Job...
Expo halls are strange little ecosystems. There are lanyards, fluorescent lights, branded stress balls, questionable coffee and dozens of businesses all claiming to be industry leaders. In that environment, blending in is remarkably easy. Businesses can spend a...
I recently did a workshop for the City of Moreton Bay Council called ‘Stop Random Acts of Marketing’. There were lots of nodding heads in the audience as I spelled out a similar scenario, being played out at businesses all over the country… Business is busy, the...
There is a special kind of panic that happens the week before an event. The banners are still being approved. The polo shirts are “on their way”. Someone has just realised the logo on the lanyards is the old one. The tablecloth is missing. The programme has a typo....
The founder of a PNG recruitment agency recently released a book on how expats can learn Tok Pisin to improve their business skills in Papua New Guinea. It caught my attention because it is a good example of content marketing doing what it should. Not shouting about...
Some years are not pretty. The numbers are down. The project ran late. The market shifted. Costs climbed. Staff changed. Funding got tighter. A few things went sideways that absolutely were not in the strategic plan. And then, just when everyone is tired, someone says...
Trade shows can be brilliant. They can put your organisation in front of new customers, industry partners, suppliers, investors and decision-makers, all in one place. You get face-to-face conversations, instant feedback and the chance to show people what you actually...
Annual reports have a bit of a reputation. For some people, they are seen as formal, dry, compliance-heavy documents that get approved, uploaded to a website and quietly forgotten. Which is a shame, really, because a good annual report can do much more than tick a...
There’s a quiet truth most businesses eventually bump into. It’s not usually the big, flashy campaigns that move the needle. It’s the small things. The overlooked bits. The “we’ll fix that later” details that quietly cost you enquiries, sales, and credibility. We see...