Branding Blog
The Role of Content in Website Success
A website can look beautiful and still do absolutely nothing. Harsh? Maybe. True? Very often. Good design gets people through the door. Good content...
How to Make Your Annual Report Engaging
Annual reports have a bit of a reputation. For some people, they are seen as formal, dry, compliance-heavy documents that get approved, uploaded to...
Portable Signage for Events and Conferences
Events move fast. People are walking, talking, scanning the room, checking the schedule, looking for coffee and deciding, in about three seconds,...
Why Branded Apparel Is More Than Just a Uniform
On Thursdays, I work from home. It is usually one of my favourite days of the week. No commute, fewer interruptions and a decent stretch of time to...
7 Signs Your Organisation Has Evolved, But Your Logo Hasn’t
Your logo is the face of your brand. It is what people recognise first. Before they read your company profile, visit your office, meet your team or...
Simple Marketing Improvements That Deliver Big Results
There’s a quiet truth most businesses eventually bump into. It’s not usually the big, flashy campaigns that move the needle. It’s the small things....
What Mining and Industrial Sites Require From Signage
Brand Hero PNG is lucky enough to work with some of Papua New Guinea’s big players in mining and resources. Over the years, that has taken us onto...
What Website Visitors Look For in the First 10 Seconds
Ten seconds is not long. It is barely enough time to blink, judge the homepage, and decide whether this business understands what you need. That...
The Balance Between Data and Storytelling for Annual Reports
Annual reports have a tough job. They need to be accurate, credible and useful. They need to satisfy boards, funders, investors, partners and...
Why Preparation Matters for Trade Shows
Trade shows have a sneaky way of feeling far away. The date goes in the calendar. Everyone nods. Someone says, “Yes, we should definitely do...