When I chat with people about an upcoming event booth, I’m often asked what approach they should take. My advice is usually the same: give the stand a theme and keep the message simple. You see, events are busy. People are talking, phones are buzzing, coffee is being...
Expo halls are strange little ecosystems. There are lanyards, fluorescent lights, branded stress balls, questionable coffee and dozens of businesses all claiming to be industry leaders. In that environment, blending in is remarkably easy. Businesses can spend a...
There is a special kind of panic that happens the week before an event. The banners are still being approved. The polo shirts are “on their way”. Someone has just realised the logo on the lanyards is the old one. The tablecloth is missing. The programme has a typo....
Trade shows can be brilliant. They can put your organisation in front of new customers, industry partners, suppliers, investors and decision-makers, all in one place. You get face-to-face conversations, instant feedback and the chance to show people what you actually...
Events move fast. People are walking, talking, scanning the room, checking the schedule, looking for coffee and deciding, in about three seconds, which stands are worth their time. That’s why portable signage matters. For conferences, expos, trade shows, school...
Trade shows have a sneaky way of feeling far away. The date goes in the calendar. Everyone nods. Someone says, “Yes, we should definitely do something for that.” Then the weeks roll on, the emails pile up, the normal work takes over, and suddenly the event is next...