by Jonathan Edwards | Aug 26, 2026 | Marketing, Websites
Have you ever landed on a beautiful website and still had no idea what the business actually did? The colours are polished. The animations are smooth. The photography looks expensive. Everything feels impressive until you try to work out what is being offered, who it...
by Jonathan Edwards | Aug 24, 2026 | Brand & Design, Marketing
Let’s be honest. Annual reports don’t exactly have a reputation for being thrilling. For many organisations, they become a yearly obligation. Gather the numbers, add a message from the chairperson, list a few achievements, drop in some photos and send it to print. Job...
by Jonathan Edwards | Aug 21, 2026 | Event Branding, Marketing
Expo halls are strange little ecosystems. There are lanyards, fluorescent lights, branded stress balls, questionable coffee and dozens of businesses all claiming to be industry leaders. In that environment, blending in is remarkably easy. Businesses can spend a...
by Jonathan Edwards | Aug 7, 2026 | Apparel
Branded garments do more than put your logo on a shirt. They shape how customers see your business, help teams feel connected and make the organisation look more professional. Choosing the garment is only half the job. You also need to decide how the branding will be...
by Jonathan Edwards | Aug 5, 2026 | Marketing
I recently did a workshop for the City of Moreton Bay Council called ‘Stop Random Acts of Marketing’. There were lots of nodding heads in the audience as I spelled out a similar scenario, being played out at businesses all over the country… Business is busy, the...
