For a long time, annual reports were treated as something an organisation simply had to produce. Get the numbers in. Include the chairman’s message. Add the statutory information. Send it to print. Tick the box. Job done. But that is changing. Today, a strong annual...
There’s a dangerous moment in the life of almost every business. You’ve been looking at the same logo for years, the same colours, the same website and the same signage. Then one day you think, “I’m sick of it. Let’s rebrand.” That, on its own, is not a particularly...
Let’s be honest. Annual reports don’t exactly have a reputation for being thrilling. For many organisations, they become a yearly obligation. Gather the numbers, add a message from the chairperson, list a few achievements, drop in some photos and send it to print. Job...
AI is a fantastic tool... but it isn't a graphic designer. We use AI ourselves from time to time. It's great for brainstorming concepts, exploring ideas, or texting your mother-in-law, avoiding all those landmines along the way. But lately, we're seeing more and more...
Your logo is the face of your brand. It is what people recognise first. Before they read your company profile, visit your office, meet your team or review your tender, they have already seen the face of your organisation. And like most things in business, that face...
Annual reports have a tough job. They need to be accurate, credible and useful. They need to satisfy boards, funders, investors, partners and regulators. They also need to make sense to actual humans who may not live and breathe financial tables, project milestones or...
Annual Reports: How Good Design Improves Readability An annual report has a big job. It needs to inform, reassure and present your organisation in the right light. Yet too often, the content is solid but the design makes it hard work to read. That is the problem....
When Beautiful Logos Don’t Work in the Real World Designing a logo for a screen is one thing. Designing a logo that works everywhere is something else entirely. This is one of those lessons that only really hits when a brand moves from the digital world into the...
How PNG organisations can turn pages into real impact Annual reports are often treated like a compliance chore. Tidy numbers, tidy photos, tidy boredom. Yet the best reports read like a true account of a year lived. They explain choices, show consequences and leave...
Colour is not decoration. It is not the final flourish once the “real” design work is done. It is often the first thing people register about your brand. Before they read your name. Before they understand what you do. Before they decide whether you feel credible. And...