Let’s start with an uncomfortable truth. Everything an organisation puts into the world communicates something. Annual reports included. While annual reports are shaped by compliance requirements, they are still public-facing documents. And anything public-facing...
When a well-known logo changes, opinions come quickly and loudly. The recent Brisbane Broncos and BSP Bank logo refreshes are perfect examples. Some people love it. Others feel disappointed. Many are still trying to work out why the change was needed at all. From a...
A logo, whilst important, isn’t your brand. A logo is important, of course. It is often the first thing people recognise. It sits on your uniforms, signage, website, documents, email signatures and the front of your building. But on its own, it is not enough to keep...
Heading to Sydney Investment Week this December? Good call. It's the ideal stage to spotlight PNG innovation. The merch you hand out is part of that story. Choose the right product and decoration method, and your brand will look sharp, feel premium, and stay in use...