by Jonathan Edwards | Mar 10, 2026 | Websites
A practical look at website design Papua New Guinea businesses can trust You can tell almost immediately. You land on a website and it either feels credible or it feels slightly off. Most visitors cannot explain why. They just sense it. And in PNG, where reputation...
by Jonathan Edwards | Mar 3, 2026 | Marketing
There is a pattern I see often. A leadership team decides they need marketing. So the conversation immediately jumps to tactics. “Should we run ads?”“Do we need a new website?”“Let’s boost some posts.”“Maybe we should sponsor that event.” It feels productive. Fast....
by Jonathan Edwards | Feb 27, 2026 | Brand & Design
Let’s start with an uncomfortable truth. Everything an organisation puts into the world communicates something. Annual reports included. While annual reports are shaped by compliance requirements, they are still public-facing documents. And anything public-facing...
by Jonathan Edwards | Feb 22, 2026 | Marketing, Signage
We attend a lot of expos and conferences across PNG and Australia, and one of the most useful things we do is simply walk the floor. Not to criticise, but to observe. To see which booths naturally draw people in, and which ones people walk past without a second...
by Jonathan Edwards | Feb 22, 2026 | Marketing, Printing
When we were in Sydney for PNG Investment Week, we had new business cards ready to go. Same logo. Same details. Same brand. The difference was the finish. We chose raised spot UV on the logo. Subtle texture. A soft shine you could feel as soon as you picked it up. And...
