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7 Signs Your Organisation Has Evolved, But Your Logo Hasn’t

7 Signs Your Organisation Has Evolved, But Your Logo Hasn’t

by Jonathan Edwards | Jun 6, 2026 | Brand & Design

Your logo is the face of your brand. It is what people recognise first. Before they read your company profile, visit your office, meet your team or review your tender, they have already seen the face of your organisation. And like most things in business, that face...
Simple Marketing Improvements That Deliver Big Results

Simple Marketing Improvements That Deliver Big Results

by Jonathan Edwards | May 28, 2026 | Marketing

There’s a quiet truth most businesses eventually bump into. It’s not usually the big, flashy campaigns that move the needle. It’s the small things. The overlooked bits. The “we’ll fix that later” details that quietly cost you enquiries, sales, and credibility. We see...
What Mining and Industrial Sites Require From Signage

What Mining and Industrial Sites Require From Signage

by Jonathan Edwards | May 25, 2026 | Signage

Brand Hero PNG is lucky enough to work with some of Papua New Guinea’s big players in mining and resources. Over the years, that has taken us onto some incredible sites. It is a good change of pace from office life. You swap the desk for high-vis, put on a hard hat...
What Website Visitors Look For in the First 10 Seconds

What Website Visitors Look For in the First 10 Seconds

by Jonathan Edwards | May 18, 2026 | Marketing, Websites

Ten seconds is not long. It is barely enough time to blink, judge the homepage, and decide whether this business understands what you need. That might sound dramatic, but it is how people behave online. They are busy. They have questions. They have pressure from...
The Balance Between Data and Storytelling for Annual Reports

The Balance Between Data and Storytelling for Annual Reports

by Jonathan Edwards | May 11, 2026 | Brand & Design, Marketing

Annual reports have a tough job. They need to be accurate, credible and useful. They need to satisfy boards, funders, investors, partners and regulators. They also need to make sense to actual humans who may not live and breathe financial tables, project milestones or...
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