by Jonathan Edwards | Apr 22, 2026 | Brand & Design, Marketing
Annual Reports: How Good Design Improves Readability An annual report has a big job. It needs to inform, reassure and present your organisation in the right light. Yet too often, the content is solid but the design makes it hard work to read. That is the problem....
by Jonathan Edwards | Apr 17, 2026 | Websites
Stop Wasting Website Traffic: The Real Reason Your Site Isn’t Converting When it comes to their online footprint, there are a lot of businesses in Port Moresby doing the right things. They’re investing in their brand.They’re showing up on Google.People are clicking...
by Jonathan Edwards | Apr 8, 2026 | Marketing
Becoming the Go-To in Your Industry (and Turning Content Into Real Enquiries) A few years ago, I read a couple of standout books on business growth. Book Yourself Solid and Key Person of Influence. Different authors. Same core idea. If you want to grow, you need to be...
by Jonathan Edwards | Apr 7, 2026 | Signage
What Makes a Great Pull-Up Banner There’s a moment at every event. You’ve set up the stand, laid out the brochures, maybe even splashed out on branded polos… and then there’s the pull-up banner. Standing there. Saying everything about your brand in three seconds or...
by Jonathan Edwards | Apr 1, 2026 | Brand & Design
When Beautiful Logos Don’t Work in the Real World Designing a logo for a screen is one thing. Designing a logo that works everywhere is something else entirely. This is one of those lessons that only really hits when a brand moves from the digital world into the...
