by Jonathan Edwards | Aug 5, 2026 | Marketing
I recently did a workshop for the City of Moreton Bay Council called ‘Stop Random Acts of Marketing’. There were lots of nodding heads in the audience as I spelled out a similar scenario, being played out at businesses all over the country… Business is busy, the...
by Jonathan Edwards | Jul 30, 2026 | Brand & Design
AI is a fantastic tool… but it isn’t a graphic designer. We use AI ourselves from time to time. It’s great for brainstorming concepts, exploring ideas, or texting your mother-in-law, avoiding all those landmines along the way. But lately, we’re...
by Jonathan Edwards | Jul 28, 2026 | Event Branding, Marketing
There is a special kind of panic that happens the week before an event. The banners are still being approved. The polo shirts are “on their way”. Someone has just realised the logo on the lanyards is the old one. The tablecloth is missing. The programme has a typo....
by Jonathan Edwards | Jul 24, 2026 | Marketing
The founder of a PNG recruitment agency recently released a book on how expats can learn Tok Pisin to improve their business skills in Papua New Guinea. It caught my attention because it is a good example of content marketing doing what it should. Not shouting about...
by Jonathan Edwards | Jul 20, 2026 | Marketing
Some years are not pretty. The numbers are down. The project ran late. The market shifted. Costs climbed. Staff changed. Funding got tighter. A few things went sideways that absolutely were not in the strategic plan. And then, just when everyone is tired, someone says...
