by Jonathan Edwards | Apr 1, 2026 | Brand & Design
When Beautiful Logos Don’t Work in the Real World Designing a logo for a screen is one thing. Designing a logo that works everywhere is something else entirely. This is one of those lessons that only really hits when a brand moves from the digital world into the...
by Jonathan Edwards | Mar 27, 2026 | Brand & Design, Marketing
How PNG organisations can turn pages into real impact Annual reports are often treated like a compliance chore. Tidy numbers, tidy photos, tidy boredom. Yet the best reports read like a true account of a year lived. They explain choices, show consequences and leave...
by Jonathan Edwards | Mar 24, 2026 | Brand & Design
Colour is not decoration. It is not the final flourish once the “real” design work is done. It is often the first thing people register about your brand. Before they read your name. Before they understand what you do. Before they decide whether you feel credible. And...
by Jonathan Edwards | Mar 22, 2026 | Brand & Design, Signage
My wife hates me driving on the freeway. Not because I am reckless. Quite the opposite. I drive slowly because I am busy judging the billboards. I spot them early, analyse what works, what does not, what could be better, and talk through it all out loud. It makes her...
by Jonathan Edwards | Mar 17, 2026 | Brand & Design, Marketing
Most event signage shouts. Big logos. Bold claims. Lists of services. Corporate blue everywhere. And yet the signs people remember are usually the ones that make them feel something. That feeling often comes down to one thing. Photography. Not fifteen neatly arranged...
